Best Practices in Publicizing Your Crypto Business in the United States
There are many benefits that come with publicizing your crypto business through the media in the United States. It validates your business as a credible source through third-party endorsements and establishes you as the expert within your niche field. More importantly, you drive the message that you want to send to your target demographic.
The crypto and blockchain media has become heavily saturated in recent years. Publicizing your business is a challenge and weaving your way through the crypto and mainstream media is a task most companies would rather not spend much time on but understand the necessity of the objective. Nevertheless, securing stories and mentions in the media will develop you as the expert and as a go-to person in the crypto space.
Here are several best practices that will help your crypto business secure coverage with U.S. media:
Develop Relationships with the Media
While many reporters cover cryptocurrency, others may focus on a more specific niche. Understand that reporters are assigned a beat and reaching the correct reporter at the correct time is imperative. They may be interested in covering your platform, business and message, but it may not be the correct time for them. Assuring them that you are a source and can be easily reached will help build relationships, trust and credibility with the media in the United States.
Make Announcements via a Press Release
Many professionals use press releases to launch products, highlight brand partnerships, awards, speaking engagements, significant customers and to make other newsworthy announcements. The business, fintech and crypto media widely read press releases and will get your message through to multiple platforms. This will build credibility as users begin to research your business. The press release also allows you to control your message distributed to the public.
Seek Professional Help
In addition to requiring a specific skillset, solidifying a presence within the U.S. media takes time, resources and pulls your team away from significant projects. Public Relations agencies have established relationships with members of the media and understand how to pitch your business to their crypto and mainstream media contacts. Choosing an agency with a proven track record will save your team money, time and resources in reaching out to key media. It’s more affordable than hiring a full-time employee with benefits, salary, and 401K.
Driving your message is crucial when promoting your business. Regularly writing content for the media and sending your message out are part of the process. This creates long term value when placed in highly reputable media outlets. Effective publicity improves your reputation while getting you on the radar of new business prospects and potential brand partners.
For more information, contact:
Lindsey Carnett, President & CEO, Marketing Maven